Porsche of North Houston's Todd Blue and Kelly Wolf Featured in Houston Register Article

Our very own dealer principal Todd Blue and general manager Kelly Wolf were recently featured in Houston Register's February 7th, 2011 article on "Selling Splendor".  Here's an excerpt from the article below... to read the full article, click here.





... Another success story in the making is the arrival of IndiGO Auto Group in North Houston, who has owned the Porsche store since January 2010 and as of press time had just closed on the Lamborghini dealership, just a few miles south of Porsche on I-45.  CEO Todd Blue is originally from Louisville, but fell in love with Houston’s attitude of ‘yes’ and its passionate car community.  Todd tells us that “Houston is a very pro-business, no-boundaries community, which is exciting for the brands that we represent.”
What’s unique about IndiGO Auto group is that they are privately owned and represent some of the greatest high-end luxury automotive brands.  That’s something you don’t often come across these days, and Mr. Blue believes that this allows them to offer their clients a personal experience along the way.
General Manager Kelly Wolf loves the constant change he gets to experience daily in his position.  The market, the products and the technology are forever evolving, making every day different.  “Buying a Porsche or Lamborghini is not a necessity – we aren’t selling transportation; these people don’t just need a fast car to get to work on time,” says Wolf.  “We get to watch people fulfill their dreams and reward themselves for personal accomplishments.  They are buying something they’ve dreamt about since they were 9 years old and had that car poster on their wall.  Now it’s parked in their garage, and we got to be involved in that process.  It’s exciting.”
Wolf particularly enjoys the fact that in this line of work, in a store such as his, that you get to watch customers start with an entry level sports car and move up through the ranks.  Says Wolf, “One of the most fun parts of being in this business is that you don’t just sell one car, you typically sell five, six or seven cars as the client grows in their career and rewards themselves accordingly.”
Todd Blue, CEO of IndiGO loves to build cars with Kelly.  “When Kelly and I build the ‘for sale’ cars, choosing wheels, colors and other accoutrements, we always like to build the coolest cars and load them out,” says Blue.  “A lot of times dealers will build cars that are really safe, as far as colors or packages are concerned, and we always want to build cars that are exciting and emulate the passion that we have for this business.  We are associated with the coolest brands in the world and we make sure we accentuate that by building the best that our brands have to offer.”
We all know Houston loves its cars, especially the sexy ones, and that will likely never change, which bodes well for the luxury automotive groups.  “This market will never be boring,” Meave tells us.  “Every day is different and that’s what I love about it.”  We couldn’t agree more.