For the first time, Porsche is challenging many Americans' perception of Porsche sports cars—and in particular the 911. The “Engineered for Magic. Everyday” campaign, seeks to show the many dimensions of the iconic Porsche 911 and the brand’s other storied sports cars through the lens of daily driving. David Pryor, vice president of marketing, Porsche Cars North America says, “The magic of Porsche is how thoroughly the cars transform your everyday, routine driving,” “It’s not only about the weekend joyride. It’s the only car in the world that combines true sports car exhilaration and the drivability for daily use. This campaign brings this fact to life, painting a bigger picture of the real Porsche value proposition, in some cases through the words and images of owners themselves.” Click here to see the latest ad!
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